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Monetize your freelance design skills by creating a value-driven subscription product in 6 weeks or less.

This is a 6-week project created by Bal Sieber to publicly plan and track progress building his design service as a subscription product. It’s based on the Productize Yourself Online Course by Brett Williams.

Reference: View Bal Sieber’s Productized Design Service

Come back to this periodically to see it’s evolution.

Create: View This Project in Notion

Duplicate this Notion page and run through the checklist steps to build your own one-person subscription design product.


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Intro to this Project

Free up your time and increase your income by offering your design skills as a subscription service.

Why create a subscription product for your design service?

Who is this project for?

What is this project, actually?

How did this project get made?


WEEK 1

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Build an MVP Landing Page

To productize your service, start by packaging it into a single page on the internet that reads like a SaaS product someone would want to buy.

Understand Your Brand

Write Foundation Copy

Format & Design Your Landing Page

Add Placeholder Visual Content


WEEK 2

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Setup Software Integrations

To make the entire system work, you need to connect several products that allow you to book leads, receive requests, and manage customers.

Create accounts and connect your business


WEEK 3

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Create Marketing Material

Now that your MVP is launched and ready to market you’ll need to create some key materials that will convert cold leads into potential customers.

Create a Demo Video

Create a blog and newsletter that can be used as Youtube video scripts

Create short form content for social media


WEEK 4

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Find & Attract Customers

Set up a system that includes an even mix of automated cold outreach, content marketing, and networking to start booking sales calls and landing your first customers.

Content Marketing

Network and build new relationships

Use LinkedIn Sales Navigator to find potential customers

Create a 15min Sales Call script


COMING SOON: WEEK 5

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Manage Customers

You will need to handle all types of requests and revisions while ensuring top-quality work. Additionally, gathering testimonials from satisfied customers.


COMING SOON: WEEK 6 ONWARD

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Grow Your Business

Once you have a steady stream of customers keeping you busy, you will need to find, hire, and manage a team of freelance contractors. This way, you can work as much or as little as you like.

Project Contents